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Good type is type-aahhh!-graphy. Bad type is typog-grrrr!-aphy. Read how we can help make your type better. |
First came typewriting. Then typesetting. Then typography, the art. Then desktop publishing, the anti-art. Daddy Desktop can help you upgrade your project typography by consulting with you, |
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Create a Web site that works. Not one that looks like a phone book page. Ugh! View our radical approach. |
Be forewarned. We hate Web pages: that are busy and complicated, that are busy and overstuffed, that are busy and unfocused. Most Web sites make three mistakes. 1. Unlike most products, You. Or. Anybody. 'zat what you want? They totally lack visual brand equity. Read our article on branding on EyeWire: 2. They throw everything at you at once, a blizzard of ugliness, a hailstorm of visual crap and confusion. They believe that everyone is comfortable reading tiny type on a computer monitor which chews it up. Worst of all, they believe that clicks are bad, that white space is bad, that greed will force users to find something in this mess. They make it hard for you to buy from them. It's amateurish. But expensive. Which is why so many are failing. 3. They have bought in to the nonsense of "Web architects," to the idea that invisible technology behind an ugly, self-serving, confounding Web page will make it wonderful. What they really need is terrific graphic design by a designer/planner whose main passion is: Effective communication. |
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Banner ads need to work. See with clarity why so few do. |
Minor problem: Most banner ads are badly written. Minor problem: Minor problem: Major problem: People are not used to skinny horizontal ads at the top of a page. They are hard to read. Ads at the top of the page are as welcome as telemarketers' calls when hot food hits the table. Click the link (or clink the link) at the left to read about a radical, yet wholly rational, alternative. The truth shall set your ads free. |
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Bad-ad ER. Resurrect bad ads at the last minute. Maybe. |
The courier is enroute in an hour to get your ad to the publication or printer. Or your e-mail deadline is ticking. Maybe it's on extension. It's the Last Chance Saloon for this ad. You suddenly find your ad is wanting. The headline is wrong. Daddy Desktop will drop everything to make your ad work better (on tight deadline extension). It may take a few hours or all night. You will end up with a much more effective ad. It ain't cheap because it is superrush/drop everything/give up dinner and evening plans and work the red-eye shift. $275/hour, 3–hour minimum = $825, Trust our gut. Over the years, we've learned to. |
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Crop bad photos better. We show you how via fax, phone, e-mail. |
What do you do when forced to work with photos that are poorly cropped or boring or blurry or out-of-focus ? Daddy Desktop will show you a little trick that makes most awful photos useful and exciting, and it has nothing to do with Photoshop. We'll even teach you a few basic compositional tricks that result in better photos, even with a disposable camera. (Up to a point!) Most newsletters and company publications depend on photos to get people to actually read the stuff. Bad photos are not your ally. When your photos look good, you look good. |
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We create the idea. You produce it. Or: You create the idea. We produce it. Either way, your strengths combine with ours. |
We create you produce. Your layout is good but you need ideas. Daddy Desktop will respect what you have done that is still working, and develop a communication concept — words and visuals — that ties in as much as possible with your prior work, but steps outside it to produce a more powerful piece. Then you will finish the project. Or: You create we produce. Your idea is good but you need stronger layout. Ask Daddy Desktop to polish and finish the ad. We'll take your file, if technically possible, and rework it. If you are local, come here and watch and kibitz (if you are not allergic to the cats gainfully employed here). Then Daddy Desktop will finish the project. |
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Select the right creative vendor. Let us help you choose the right printer, photographer, illustrator. |
Daddy Desktop will guide you on selection of art: illustrators, stock art, clip-art — photo: photographers, stock photos — production: printers, prepress vendors. Daddy Desktop will help you negotiate prices based on usage, style, content, rights and payments. We'll help you deal with "artistic temperament" in a productive way. (For example: what if the illustrator has stayed up all night to meet a tough deadline. He brings it in at 8:30 sharp. And you hate it. Not good! We can help.) Our files are extensive, local and national, including digital artists and files, stock photographs, and samples on paper. Including hundreds of samples of paper stock. This requires time for judgment, calls to vendors, judgment, your approvals, judgment, so please don't ask for this at the last minute. Thank you. To chat, 704 542 3375. |
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Daddy Desktop Design Doctor. A special service for the top corporate executive or top marketing executive. |
For the company with too many creative suppliers, inside and outside, too many departments, too many styles of marketing communication. The facts are here: |
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