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Creative consultation by Daddy Desktop for the in-house desktop publisher,
whether you're an executive, typist, or neophyte in-house designer.
Help. Friendly. Clear. Via fax, phone, e-mail, pdf, or on your monitor.
A three-hour consult is fun and makes your creative project more professional.
Phone 704 542 3375. Or e-mail us a heads-up!
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Uh Oh! |
If you have an ad agency whose fees are right, whose work is effective, reach into your computer and tear up this page. |
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Your job is to build sales. |
But if you have both an ad agency and an in-house creative department, you also have problems that keep you from building sales. Ask yourself: Do ad agency and in-house duplicate each other‘s work? Do they neutralize each other‘s work? Do they try to share artwork and computer files? Do they need separate, time–consuming meetings? Is the agency going left while in-house goes right? Life should be simpler. |
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What an ad agency should do: |
Be retained for broadcast creative, radio and TV. Or for major four-color work. |
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What freelancers should do: |
Be hired for special talents like photography, illustration, hand-lettering. Or to fill in for a sick staffer and when there's a crunch. |
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What you the ad executive should do: |
Your real job. Not have to coordinate meetings with ad agency, in-house desktop publishers, plus freelancers. Not have to hold their hands. Not have to keep vendor siblings from mutual mayhem. Not have to nursemaid creative egos. Can we make your life easier, more efficient? |
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Retain Daddy Desktop. To coordinate the in-house creative staff for you. To coordinate agency with in-house staff. To coordinate both units with freelancers. Tough love and persistence, experience and persistence, mutual respect and persistence, fun and persistence, are our consultation tools. What makes Daddy Desktop effective is, while we work for you, our sympathies are with the creative people. And they will sense it. It may seem a mite mutinous perhaps, but we all end up the better for it. |
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Wouldn't that make things easier and more productive for you?!? |
To coordinate means your creative groups share a common design language and build on shared concepts. They work to meet common business goals. They share the same computer database of prices, logos, artwork, ad copy. To coordinate means your ads, brochures, broadcast — and people— all work together. Fragmented they cripple your message. |
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A turnkey creative solution. On a part-time, consulting basis. |
Daddy Desktop will coordinate the groups for you. We will report to you. Everyone else will report to us. Simple. We become your Consulting Creative Director. Daddy Desktop makes sure creative work is high quality, and that it is designed to meet business objectives. Daddy Desktop may tie in to your in-house creatives via desktop software that lets us work right on their desktop, from our office. Your ad agency will also report to us. (OK. That may require a little arm-twisting by you.) |
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How else will Daddy Desktop help you? |
We'll make sure the creative work is properly prepared for printing so you don't get nasty last-minute surprises. We'll make sure it's properly proofread (many creatives don't know the difference between its and it's, between criterion and criteria, or where the period goes when you use parentheses at the end of a sentence). |
| It's a turnkey system. Clean. Efficient. Fun. | |